Notes On Our First Drop

A first drop should be narrow. We chose the pieces people wear most often rather than the ones that photograph best: a training tee, a heavyweight hoodie, and a compression base layer.

We deliberately left performance outerwear for later. Shell fabrics need a longer testing cycle than we were willing to shortcut.

Expect the range to grow steadily and quietly. New pieces will be added when they pass wear testing, not when a marketing calendar says so.